The immersive media
Zillow 3D Home
The interactive tour and floor-plan experience, available without the full Showcase listing treatment.
Built to sell homes and strengthen your brand. Professional media for agents who care about consistency, presentation, and first impressions.
Book a Residential Shoot
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high-quality listing media designed to help homes stand out online while reinforcing your reputation as a professional agent.
Brand first
Every shoot supports your reputation, not just a single listing.
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Consistency over trends
Clean, intentional visuals that age well and build credibility.
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Systems matter
Reliable processes. Clear communication. Fewer headaches.
Long-Term
Partnerships
Built for agents thinking beyond one-off jobs.
Exact deliverables vary by project and package.
expertise
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Stunning listing media and strategic brand content that turn real estate professionals into trusted local authorities.
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Zillow 3D Experience
Give buyers an interactive way to move room to room and understand how the property connects before they ever step inside.
The media and the listing experience
The immersive media
The interactive tour and floor-plan experience, available without the full Showcase listing treatment.
The premium listing experience
A broader premium Zillow listing experience that combines immersive media with enhanced presentation and marketing features.
Think of Zillow 3D as the media. Showcase is the larger premium listing experience built around that media.
On Zillow
Zillow 3D becomes part of the listing itself, giving buyers another way to explore the property alongside the photos, floor plan, video, and other listing media.
Choose the right experience
A streamlined interactive tour built for Zillow visibility and a simple room-to-room browsing experience.
A more immersive 3D model with dollhouse views, deeper navigation, and broader uses beyond the listing itself.
Compare Matterport Tours →Zillow currently states that it does not support Matterport tours. Zillow’s tour guidance ↗
FAQ
Zillow 3D Home is an interactive virtual tour that lets buyers move through a property online and better understand how the rooms connect. Tours can also include an interactive floor plan when captured with a compatible 360-camera workflow.
No. Zillow 3D Home is the immersive tour and floor-plan experience itself. Zillow Showcase is a broader premium listing experience that can incorporate immersive media alongside additional presentation and marketing features.
No. Zillow 3D Home can be created, published, and shared without purchasing Zillow Showcase.
Consider Showcase when you want the broader premium Zillow listing experience. If your main goal is simply adding a Zillow-native 3D tour and interactive floor plan, Zillow 3D Home may be all you need.
It can. Interactive floor plans are created through Zillow 3D Home when the property is captured using a compatible 360-camera workflow.
Yes. Zillow 3D Home tours can be shared through the MLS, property websites, social media, email, and text. Zillow also provides sharing and embed options for supported uses.
Most Zillow 3D tours take about 1–1.5 hours to capture. Larger or more complex luxury homes may take up to 2.5 hours, depending on the size and layout of the property.
Yes. We can typically capture your listing photography and Zillow 3D tour during the same appointment, making it easy to add both to one shoot.
Zillow 3D Home is designed around the Zillow listing experience and is a strong choice when Zillow-native integration is the priority. Matterport is a more standalone 3D platform often used for broader property marketing, commercial spaces, architecture, and other use cases. Zillow currently does not display Matterport tours on its platform.
Our regular service area is approximately 50 miles around Raleigh. Travel beyond the regular service area may be available for an additional fee.
Product details: Zillow 3D Home FAQ ↗ · Interactive floor plans ↗